Project: KELLER TONGUE - Beer can Design (2024)
Role: Art Direction, Design, Product Development
My partnership with Mother Tongue began in 2019.
They’re a vinyl pressing plant, record label, and distributor based in my hometown, Verona, Italy.
Over the years, I’ve designed most of the artwork for their label releases, as well as special projects, like the one showcased here.
When they approached me with this project in collaboration with HOPS BY brewery, I was determined to design a beer can that resembled a vinyl record to promote what their business is. The process spanned several months as we explored ways to technically replicate the tactile feel of vinyl grooves on an aluminum surface.
The final result is remarkably close to the real thing. The grooves catch the light depending on its angle — just like a vinyl record — and are also tangible to the touch. The classic vinyl’s sticker label is cut in half and shows the label’s logo. The back of the can features a layout inspired by a sticker i designed for one of their most successful release collections, staying true to the brand’s identity.
Originally, the beer was created for a specific event but has since made its way to local bars.
Project: LORD & KAIDI - FIND ANOTHER WAY Cover artwork (2021)
Role: Art Direction, Design
When Enrico (Volcov - Neroli Records) gave me the opportunity to design this album cover, I was thrilled to collaborate closely with the artists and brainstorm ideas that reflected their vision for the artwork.
They expressed their love for classic 80s jazz album covers and shared a collection of inspirational references from that era, which helped shape the direction of the design.
MATT LORD (Bugz in the Attic) brought his expertise on drum programming and bass, while KAIDI TATHAM (Grammy-nominated multi-instrumentalist and producer) took charge of the keys.
For this project, I aimed to create a design that captured the essence of the album's title, FIND ANOTHER WAY, while giving equal prominence to both artists.
This dynamic album cover is designed to be reversible, offering a dual perspective on the artwork, “finding another way” to be interpreted. By rotating the cover 180 degrees, the imagery and text seamlessly transform, revealing the two musicians in action—one playing the guitar and the other on the keys. The geometric abstraction captures the essence of music's harmony and versatility, while the typography ensures readability and coherence in both orientations. The same approach was used on the back cover with the photos of the artists, the name of the tracks and the logo of the record label.
Project: ROCKET RADIO Logo (2014)
Role: Art Direction, Design
Rocket Radio is a community-driven web radio dedicated to music culture and the promotion of independent artists. Founded in Verona, Italy, in 2014, it has grown into a vibrant crossroads for creative individuals eager to contribute to a collective project. Through a network of local and international partnerships, Rocket Radio has given a platform to hundreds of emerging talents while also supporting renowned artists.
My collaboration with Rocket Radio began in 2014 when they invited me to contribute to their budding initiative. I spontaneously created what would become their official logo, inspired by the simplicity and bold impact of the NASA logo. The design aimed to encapsulate the essence of exploration and innovation that the name Rocket Radio evokes, creating a timeless identity that is both simple and instantly recognizable.
Over the years, I’ve also had multiple opportunities to play at Rocket Radio myself, further deepening my connection to this inspiring community.
Since its inception, Rocket Radio—and its logo—has partnered with global brands like NIKE and CARHARTT, further solidifying its presence as a hub for creativity and music culture.
Project: Wax Poetics X Mother Tongue (2025)
Role: Art Direction, Design
This project was a collaboration with my close friend Patrick, co-owner of Mother Tongue Records and a dedicated DJ and vinyl collector, and legendary Wax Poetics Magazine, created for a truly exclusive 1-of-1 vinyl release. Rather than designing a printable cover, we chose a more intimate approach: I hand-drew the entire artwork directly on the sleeve, turning it into a unique, unrepeatable piece.
The concept behind the artwork was deeply rooted in a place that holds emotional weight for both of us: his home studio in Verona. It's more than just a room: it’s a music sanctuary where we partied, listened to incredible records and it even hosted big names of the house music playing there. That space carries a unique atmosphere. Warm, chaotic, full of texture, and I wanted the drawing to feel like a representation of it.
The process happened during my winter visit back home. With just a few days before returning to Stockholm, we cleared time to make this happen. I worked directly on the sleeve using ink pens and gouache, leaning into an expressive, almost improvised approach, just like the spontaneous nights we spent in that room. There were no drafts, no digital layers but just paper, paint, and memories.
The final piece is raw, textured, and intimate. It's more than a record cover. It’s almost like a time capsule, a visual representation of friendship, shared space, and sonic waves. It lives only on that vinyl sleeve, making it completely unreproducible.
A true one-of-a-kind.
Project: CNY Collection (2023)
Role: Art Direction, Print Design, Product Development
In 2023, H&M entrusted me with designing the graphics for the Chinese New Year Collection across all Menswear departments.
One of the standout elements of the collection was the custom "argyle" pattern I created for the knitwear. Inspired by the Year of the Rabbit, I designed a unique variation that subtly incorporated the shape of a bunny head, adding a festive and culturally resonant touch to the designs.
The Chinese New Year collections hold significant importance for the brand, and this particular collection’s impact in China was especially critical given the challenging financial climate in the region at the time.
Ultimately, the collection became one of H&M’s most successful launches in China in recent years, highlighting the power of thoughtful design and cultural relevance.
Project: Streetwear brand (2016)
Role: Creative Direction, Product Design, Graphic Design, Styling
FUGAZI was a streetwear brand I co-founded in 2016 with a friend as a tongue-in-cheek response to the hype culture of the time, inspired by early-2000s icons like Supreme and Palace and heavily influenced by our common love for early 90s hip hop. What started as a joke quickly evolved into a full-scale creative playground — a space where I could freely experiment with ideas, aesthetics, and materials.
Most of the garments and accessories were produced in Italy, from hoodies and jackets to socks, pins, reflective stickers, and inflatable keychains. Every detail — from fabrics to finishes — was crafted locally, reflecting our commitment to quality and authenticity.
Beyond product design, I led art direction, styling, and visual campaigns. We organized photoshoots, managed social media, and created community-driven experiences — including a Milan-based treasure hunt that turned the city into a Fugazi playground.
The brand ran independently for four years, releasing limited monthly drops and building a small but dedicated following. Fugazi ultimately became my experimental lab — a place where I learned to merge design, storytelling, and culture into something tangible and alive.
Project: MOVE X FILA - 15th Anniversary (2017)
Role: Creative Direction, Footwear Design, Apparel Design, Product Development , Art Direction, Shooting Production, Post-Production, Retail Experience Design, Project Management
For MOVE’s 15th anniversary, I partnered with FILA to create a full capsule collection built around a custom sneaker. I handled the project end-to-end: concept, design, development, production, and launch.
I designed the shoe starting from one of their signature models foundation. I chose colors, materials, prints, trims—and built an accompanying apparel line, working directly with Italian suppliers to develop every piece. I shaped the fit, chose fabrics, refined prototypes, managed timelines, and kept the entire production flow on track.
For the campaign, I created a visual direction inspired by early-2000s ECKO ads. I selected and directed the photographer, handled the shoot, and post-processed all imagery to lock in the aesthetic.
I also designed the in-store launch installation: a street-corner setup with black-painted fencing and modular shelving that transformed the space and anchored the storytelling.
This project was a full 360° exercise—design, art direction, production, and retail experience—delivered from the first sketch to the final store setup.
Project: Wine Labels Rebranding (2020-Current)
Role: Art Direction, Design
Mattia Toffane and I began collaborating on the rebranding of his wine label, TASI, around 2020.
TASI is committed to producing high-quality, sustainable wines that genuinely reflect their terroir and natural environment. Rooted in biodynamic principles, they emphasize preserving biodiversity, nurturing healthy soil, and employing natural farming techniques. Their winemaking process focuses on authenticity and minimal intervention, utilizing native yeasts, avoiding filtration, and minimizing sulphites to craft wines that are artisanal, unique, and true to their essence. Their philosophy centers on sustainability, passion, and the belief that wine should always be a celebration of sharing and community.
When Mattia approached me, he envisioned refreshing their label line with bold, pop-inspired illustrations to appeal to an evolving market. We started with three signature wines—a prosecco, a garganega, and a rosé. The collaboration has since expanded to include additional wines, with a growing focus on markets in the US and Japan, showcasing TASI's commitment to innovation and global reach.
Project: Hyper Island Admission Task (2024)
Role: Creative Direction, Art Direction, Design
This project was created as part of my admission assignment for Hyper Island. The brief asked applicants to identify an emerging issue related to AI and address it through the lens of the role they aimed to develop into. For me, Art Director.
As AI and neurotechnology advance, the ability to interpret thoughts through brain-computer interfaces is becoming increasingly realistic. While this opens doors for medical innovation, it also threatens something fundamental:
our cognitive privacy.
I chose to focus on Cognitive Liberty, the right to mental privacy and freedom of thought, and translate this complex topic into a clear, accessible message.
To make the issue relatable, I used the universal metaphor of protection, drawing inspiration from the form and language of a condom wrapper. It creates a simple parallel: if we protect our bodies, we should protect our thoughts.
This led to the campaign’s core message:
Use a proTECHtion
A direct call to safeguard our minds as neurotechnology evolves.Inspired by the bold, socially driven campaigns of United Colors of Benetton, I adopted a minimal and provocative visual approach.
The goal was to make the viewer stop, look, and question.